Each week at Media Maison I learn something from a new perspective. I’ve seen a lot from the point of view of the publicity side; trying to get your clients coverage on holiday gift guides, national publicity, and how to pitch to reporters and editors to get them interested in what your clients are offering. This week I got a bit more of an insight into publicity, but from the media outlets point of view. Between having the TV on in the background at work and starting to pitch HARO, it helps me think from a reporters’ point of view.
Morning news shows offer an insight into how editors and reporters incorporate products, places, and people into their shows. There are different segments that are often themed and everything they talk about in that segment relates to the theme. For example, The TODAY Show this week did a “Hoda’s Birthday” section, where they brought in all things that Hoda loves, from food to beauty products to entertainment. What is hard for a PR person to know is what exactly these outlets are looking for. Watching the news segments gives me ideas on how to structure pitches to get the attention from a broadcast point of view and also to see what kind of things shows are looking for that might interest their viewers.
HARO is “Help A Reporter Out”, an online place where reporters go when they need help writing an article and need experts, contributors, or resources. Having to do HARO for the first time, it helps me realize that frequently editors and reporters are assigned topics and have to find the content, instead being assigned a topic that they already have all the information for. Doing the HARO pitches let me practice tailoring my pitching to what exactly reporters are looking for. This gives me a better idea of how I should be writing my pitches when I do them in general.
Overall, this week has been a good experience in practicing pitches in the broad sense, but also to get the attention of specific media outlets. I’m hoping that in the upcoming weeks I can learn more about pitching to outlets like the way I did this week and that it can become like second nature to me.