I fell in love with journalism the first time I witnessed my father deliver his nightly news segment in person. Growing up, I was used to seeing his face on TV or hearing his voice on the radio, but it wasn’t until I visited the studio and experienced the process firsthand that I began to appreciate it as an art form.
As his face stared into the camera and his words unfolded the evening’s breaking story, I knew I wanted to follow a similar path. And I did—for many, many years. During that time, I was able to interview everyone from CNN’s Soledad O’Brien and Danny McBride to some of my favorite musicians on the planet. Despite meeting such high profile names, however, I was happiest when I was shedding light on my lesser-known subjects. I was eager to share their story and help their names enter public discourse. I was no longer satisfied with my articles only reaching a certain amount of readers. I wanted my subject(s) to be heard and talked about en masse.
In doing so, I finally acknowledged my underlying interest in PR.
Enter Media Maison.
Despite being the new kid on the block, my first week has already afforded me plenty of new lessons. While I’ve had my fair share of experiences with publicists over the years as a journalist, both industries are quite different.
Whereas previous PR internships entailed the requisite coffee runs and menial tasks, Media Maison has allowed me to dive in and explore these new waters sans life jacket.
From learning the ins-and-outs of Cision (the PR world’s Bible equivalent) to already delivering pitches and pulling appropriate media lists for each client, I’m wrapping up my first week feeling invigorated and inspired. Looking ahead, I’m excited to continue developing my rapport with media contacts, strengthening my pitches and, of course, learning how to gain the best and most relevant exposure for clients.